I became aware of the power of the Pantone Color of the year in 2012 when it was Tangerine Tango. We couldn’t keep orange in the shop all that year. It was “tangerine tango this” and “tangerine tango that”.
Since then I have watched the parade of colors go by, just shaking my head in disbelief. They almost had it in 2014 with Radiant Orchard, but that is not “my” purple.